Fiedler mentioned "does not exist a kind of is suitable for various situation of universal principles and methods of management, management can only act according to the circumstances of the specific", moutai company is the most influential brand in China and to achieve a monopoly in the competition and development, based on the fundamental analysis and technical analysis, maotai company for the industry analysis, company analysis and technical analysis, This paper probes into the development prospect of Maotai Company, obtains some problems existing in the development and puts forward corresponding investment suggestions for investors.

Yinglin Qian. Research and Analysis Report of Kweichow Moutai Company. Academic Journal of Business & Management (2021) Vol. 3, Issue 7: 1-5. https://doi.org/10.25236/AJBM.2021.030701.

[1] The data of the chart is from the data of Oriental Fortune on July 5, 2020

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