School of Economics and Management, Xiamen University Malaysia, Selangor, Malaysia
Saving is the final manifestation of surplus in an economic cycle and it is the most common way for people to manage their wealth. In recent years, China's domestic saving rate still remains the highest level in the world. This research focuses on Guangdong province, whose saving scale ranks the top among mainland China. At present, there are few researches based on the influencing factors of Guangdong university students' saving behaviour. Therefore, this research is aims to investigate whether financial literacy (FL), parent influence (PaI), peer influence (PeI) and self-restraint (SR) have significant influence on the saving behaviour (SB) of university students in Guangdong province. Primary data are collected using self-administered questionnaire. The samples comprised 404 students from 16 different cities in Guangdong. Meanwhile, Pearson Correlations and Multiple Regression Analysis are employed to identify whether the four factors have relationship with the saving behaviour of university students. The results show that all the FL, PaI, PeI and SR have positive relationship with SB while FL has the greatest impact on SB among the four independent variables. In terms of practical significance, not only this research can fills in the academic gap to a certain extent, but also can contribute to university students, parents, universities commercial banks and other relevant parties.
University students, Guangdong province, Saving behaviour
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