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International Journal of Frontiers in Sociology, 2021, 3(8); doi: 10.25236/IJFS.2021.030808.

Influence of Profitable Media Varibles


Meijie Du1, Angqi Li2, Baifang Liu3 and Liqiu Sui4 

Corresponding Author:
Meijie Du

1Business School, Beijing Language and Culture University, Beijing, China

2Isenberg School of Management, University of Massachusetts, Amherst, USA

3Business School, Beijing Language and Culture University, Beijing, China

4WEI Fang Bank, WEI Fang, China


This paper studies how the profitable media variables affect the market perception of asset structure optimization. The conclusions indicate that the market can't confirm them as effective value signals, nor can it distinguish whether the adjustment strategy of asset structure is oriented towards production optimization or profit value.


Asset Structure, Profitable Media, Profit Transmission Mechanism and Market Perception

Cite This Paper

Meijie Du, Angqi Li, Baifang Liu and Liqiu Sui. Influence of Profitable Media Varibles. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 8: 59-63. https://doi.org/10.25236/IJFS.2021.030808.


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