Baifang Liu1, Angqi Li2, Meijie Du3 and Liqiu Sui4
1Business School, Beijing Language and Culture University, Beijing, China
2Isenberg School of Management, University of Massachusetts, Amherst, USA
3Business School, Beijing Language and Culture University, Beijing, China
4WEI Fang Bank, WEI Fang, China
This paper studies the differences in market cognition between asset reorganization and production structure optimization and how the profit media variables affect the market's perception of asset structure optimization. The conclusions indicate that the market identifies asset structure differences between successful and failed companies. However, the market doesn't confirm them as effective value signals.
Profitable Media, Asset Restructuring, Value Signal
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