Wei Wang, Mengjiao Zhou
Business School, Shandong m of Technology, Zibo, 255000,China
Based on the rights of data subjects, this paper concludes the problems existing in the privacy protection of consumers, and puts forward corresponding countermeasures and suggestions from the aspects of law, risk management and technology application.
data subject, consumer privacy, GDPR
Wei Wang, Mengjiao Zhou. Consumer Privacy Protection based on Data Subject Rights. Academic Journal of Business & Management (2021) Vol. 3, Issue 8: 5-9. https://doi.org/10.25236/AJBM.2021.030802.
 Ding Xiaodong. What is data rights—— Protection of data privacy from European general data protection regulations [J]. Journal of East China University of political science and law, 2018,21 (04): 39-53.
 Zhao Cen, Li mengran, Jin RiFeng. Thoughts on privacy in the era of big data [J]. Science Bulletin, 2015,60 (z1): 450-452.
 Tian Guanglan. Data subject rights and their pending issues in the era of big data -- Taking the EU general data protection regulations as the analysis object [J]. Journal of Renmin University of China, 2020,34 (06): 131-141.
 Tianqi Zhang. Law on Personal Data Protection in the Age of Artificial Intelligence[J]. International Journal of Social Science and Education Research,2021,4(5).411-421.
 Li Dan. Algorithm discrimination against consumers: behavior mechanism, profit and loss definition and collaborative regulation [J]. Journal of Shanghai University of Finance and economics, 2021,23 (02): 17-33.