Academic Journal of Computing & Information Science, 2021, 4(5); doi: 10.25236/AJCIS.2021.040507.
Wei Wang, Yukun Zhang
Business School, Shandong University of Technology, Zibo, 255000, China
Based on the five aspects of disseminator, dissemination content, dissemination channel, audience and dissemination effect under the 5W model, this paper analyses e-commerce short video marketing problem. Through the overall analysis of e-commerce short videos, summarize the existing problems in its current development, and propose countermeasures from the five perspectives of the 5W model.
5W model, e-commerce, e-commerce short video
Wei Wang, Yukun Zhang. E-commerce Short Video Marketing Based on 5W Model. Academic Journal of Computing & Information Science (2021), Vol. 4, Issue 5: 41-47. https://doi.org/10.25236/AJCIS.2021.040507.
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