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Academic Journal of Computing & Information Science, 2021, 4(5); doi: 10.25236/AJCIS.2021.040507.

E-commerce Short Video Marketing Based on 5W Model


Wei Wang, Yukun Zhang

Corresponding Author:
Wei Wang

Business School, Shandong University of Technology, Zibo, 255000, China


Based on the five aspects of disseminator, dissemination content, dissemination channel, audience and dissemination effect under the 5W model, this paper analyses e-commerce short video marketing problem. Through the overall analysis of e-commerce short videos, summarize the existing problems in its current development, and propose countermeasures from the five perspectives of the 5W model.


5W model, e-commerce, e-commerce short video

Cite This Paper

Wei Wang, Yukun Zhang. E-commerce Short Video Marketing Based on 5W Model. Academic Journal of Computing & Information Science (2021), Vol. 4, Issue 5: 41-47. https://doi.org/10.25236/AJCIS.2021.040507.


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