Today, as sports are becoming more and more developed, the audience's demand for sports news is also increasing. Both traditional media and online media are promoting the dissemination of sports news. As an important part of the sports industry, the sports media industry is a typical "green industry" and "sunrise industry". This paper has obtained the development status of sports industry and media industry in Hunan Province through a combination of questionnaire surveys, expert interviews, and case studies by consulting literature. This article also uses a combination of quantitative and qualitative research methods to deeply explore the status quo of the development of the sports media industry and its relationship with the holding of large-scale events. Using the method of combining problem discussion and countermeasure research, after investigating the status quo of the sports media industry in Hunan Province and SWOT analysis, the variables involved in the relationship between the holding of large-scale events and the sports media industry are further sorted out and demonstrated, and targeted An actionable research on the development countermeasures of the sports media industry in our province. The experimental results show that the development status and industry structure of Hunan's media industry still need to be improved. The share of newspapers and broadcast sports media has dropped from 74% to 43% in10 years.

Xin Ma. Sustainable Development of Sports Media Industry in Hunan Province under the New Normal. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 13: 14-19. https://doi.org/10.25236/IJFS.2021.031303.

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