With the rapid development of the world economy, the continuous progress of science and technology, and the gradual expansion of international cooperation and exchanges, the cultural tourism industry has become the most dynamic emerging industry and "sunrise industry" in the world today. Hainan is the southern gate of the motherland. Due to its unique natural endowment, the tourism industry has developed into a pillar industry. Especially after the "International Tourism Island" development strategy was put forward, the government fully realized that culture is the soul of tourism development. Therefore, in view of the low level of tourism development in Hainan Province, serious homogeneity, lack of cultural connotation and other issues, suggestions for the innovative development of Hainan regional cultural tourism projects are put forward. The purpose of this article is to study the innovative development of Hainan's regional cultural tourism projects. This article designs a questionnaire based on literature research and interview research. The questionnaire is divided into four parts: a survey of the recognition of Hainan's regional cultural tourism projects, a survey of the satisfaction of Hainan's regional cultural tourism projects, a survey of consumers' purchase behavior intentions of Hainan's regional cultural tourism products, and basic personal data of consumers. Research shows that in the Hainan regional non-material genetic cultural tourism development projects, the traditional skills, traditional music, and traditional dance are more popular among tourists. Among them, traditional skills account for the highest proportion, accounting for 72.5%; the building blocks are relatively low at 25.8%.

Maozheng Fu, Xiaoping Que, Liying Feng. Innovative Development of Regional Cultural Tourism Projects in Hainan. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 11: 34-40. https://doi.org/10.25236/IJFS.2021.031106.

[1] Usman K, Liu Z, Ping C, et al. Hainan province: China's new free trade zone and Hainan medical tourism [J]. International Journal of Economics and Business Research, 2020, 19(1):88-97.

[2] Lin P P, Li D F, Jiang B Q, et al. Evaluating the Comprehensive Impacts of Tourism in Hainan by Intergrating Input-Output Model with Mcdm Methods [J]. Technological and Economic Development of Economy, 2020, 26(5):1-41.

[3] Chong, Zhao, Xinlei, et al. Study on Transformation on Formation and Transformation of Houses of old Castle Area of Hai Kou (Hai Nan) [J]. Journal of Architecture and Planning (Transactions of AIJ), 2020, 85(768):233-241.

[4] Ming H, Hong T, Ping C, et al. Hainan Province: China's New Free Trade Zone and Hainan Medical Tourism [J]. International Journal of Economics and Business Research, 2020, 19(1):88.

[5] Veselovsky M Y, Pogodina T V. Digital Technologies and Their Influence on the Innovative Development of the Regional Industrial Complex [J]. Voprosy Regionalnoj Ekonomiki, 2019, 38(1):21-26.

[6] Haidenko S M, Svichko S O. Institutional Origins of Entrepreneurship and its Relationship with Regional Development [J]. The problems of economy, 2020, 2(44):338-346. 

[7] Butova E O. Scientific and Innovative Aspects of Regional Economic Development [J]. Economics and Management, 2020(2):146-156.

[8] Sukhovey A F, Golova I M. Differentiation of Innovative Development Strategies of Regions for Improving the Effectiveness of Socio-Economic Policy in the Russian Federation [J]. Economy of Region, 2020, 16(4):1302-1317.

[9] Mykhailichenko H I, Zhuchenko V G. Assessing the Innovative Development of Tourism Enterprises [J]. Business Inform, 2019, 11(502):117-122.

[10] NN Shamsuddinov. Improvement of the State Regulation of Innovative Development of the Regional Economy [J]. Theoretical & Applied Science, 2020, 82(2):437-444.

[11] Nizamov A. Priorities of Regional Structural Changes in the Innovative Economy [J]. Theoretical & Applied Science, 2020, 81(1):375-380.

[12] Haidenko S M, Svichko S O. Institutional Origins of Entrepreneurship and its Relationship with Regional Development [J]. The Problems of Economy, 2020, 2(44):338-346.