With the help of the Internet technology platform and relying on the huge economic dividend of the network population, the Chinese e-commerce economy has rapidly emerged and developed. However, after experiencing the initial barbaric growth, in the face of the economic new normal e-commerce economy, there is a dilemma of rapid development, a lack of rational development rules, and a vulgarization of marketing strategies. The purpose of this paper is to analyze the influence of dual network embedding on the innovation performance of e-commerce enterprises from the two dimensions of relationship and structure. This paper takes some e-commerce companies in a city as the empirical object, and discusses the influence of e-commerce enterprise's network embedding characteristics on the innovation performance of enterprises from the perspective of social network. Through the analysis of reliability and validity, the absorption capacity is embedded in the network and the enterprise. The role of partial intermediation in innovation performance, the correlation coefficient of relationship embedding, structure embedding, absorptive capacity and innovation performance is 0.328, 0.243, 0.642, and the significance of the test is P<0.01, indicating that the significance level is 0.01. Relationship embedding, structure embedding, absorptive capacity and innovation performance are significantly positively correlated. Dual network embedding has a significant positive impact on the innovation performance of e-commerce companies.

Li Zhang. An Empirical Study on the Innovation Performance of Regional (Enterprise) by Dual Network Embedding in E-commerce Environment. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 12: 59-68. https://doi.org/10.25236/IJFS.2021.031209.

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