In recent years, the application of information technology and the development of the information industry have surrounded our lives. Among them, the industry represented by multimedia, the mutual penetration and rapid development in the context of big data, has an increasingly obvious impact on human society. With the advent of the information age, big data technology is booming, all aspects of the multimedia industry are infiltrated, and big data analysis has become an important resource, technology and thinking, driving the development and transformation of the multimedia industry. However, the research on the innovation and development of the multimedia industry in the era of big data has not been involved. The purpose of this paper is to analyze the transformation of the multimedia industry from the traditional multimedia industry to the multimedia industry in the big data environment, and finally to put forward the reality in the context of big data. Coping strategies for industry development and research on the impact of complementary industry agglomeration on technological innovation. By studying the opportunities and challenges brought by big data to the multimedia industry and the development of multimedia industry in the context of big data, this paper concludes that big data has great significance for multimedia innovation, and expands multimedia industry and enhances competitiveness through big data technology. 

Feifeng Huang. Research on Innovation and Development of Multimedia Industry Agglomeration Mode under the Background of Big Data. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 12: 109-117. https://doi.org/10.25236/IJFS.2021.031214.

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