Academic Journal of Business & Management, 2021, 3(8); doi: 10.25236/AJBM.2021.030806.
Yujie Zhu1, Ye Tian1, Taiyu Wang2, Orlina Ursula D. Regua1
1University of the Cordilleras, College of Business Administration, Baguio City, Benguet, Philippines, 2600
2Saint Louis University, School of Advanced Studies, Baguio City, Benguet, Philippines, 2600
With the popularity of the Internet, people's lives are gradually developing in the direction of greater convenience, and the proliferation of online shopping platforms has greatly facilitated consumers. Food delivery platforms have developed rapidly in the past two years and are increasingly accepted and used by more and more people since the pandemic started and people's outing is limited. In this paper, we study the factors that influence the purchasing behavior of consumers on food delivery platforms and propose development suggestions for food delivery platforms.
consumer purchase behavior, food delivery platforms
Yujie Zhu, Ye Tian, Taiyu Wang, Orlina Ursula D. Regua. Consumer Purchasing Behavior on Food Delivery Platforms. Academic Journal of Business & Management (2021) Vol. 3, Issue 8: 30-33. https://doi.org/10.25236/AJBM.2021.030806.
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