International Journal of Frontiers in Sociology, 2021, 3(15); doi: 10.25236/IJFS.2021.031511.
Hongmei Zhou
Guangdong Technology College, Guangdong, China
The strategic planning of private colleges and universities occupies an important position in the management of colleges and universities. At present, the construction of private colleges and universities in our country is at a critical stage of connotation construction. At present, my country’s economy has entered an innovation-driven "new normal" development. Private colleges and universities should follow the trend of the new normal, actively carry out forward-looking, scientific, and feasible school-running plans, optimize school conditions, improve school-running levels, and enhance core competitiveness. Clear and reasonable strategic positioning and development plans. This article reviews the development history of private colleges and universities, analyzes the characteristics of private colleges and the status quo of strategic planning of private colleges, and proposes that the effectiveness of strategic planning for private colleges should be improved from investment in running schools, brand building, management, focusing on talents, competitive development, and optimizing the environment. Strategic planning is carried out in several aspects such as reform and innovation and education internationalization.
Private colleges and universities, Strategic planning, Effectiveness
Hongmei Zhou. Research on the Strategy of Improving the Effectiveness of the Strategic Planning of Private Colleges and Universities. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 15: 83-89. https://doi.org/10.25236/IJFS.2021.031511.
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