Internet finance is an innovative financial service model formed under the background of Internet technology popularization. Based on Internet finance, the financial service mode can be rebuilt and the investment mode of many industries, including real estate, has been changed. More and more people are investing in real estate through trust funds. Real estate investment trusts (REITs) are becoming popular with investors. However, with the support of Internet finance, the factors affecting the return of real estate investment trust fund also become more and more. This paper mainly studies the influencing factors of REIT returns under the background of Internet finance, providing reference for improving the returns of trust funds and promoting the sustainable development of real estate investment. Considering the particularity of real estate investment trust on asset securitization and its as the universality of securities, real estate investment trust fund under the background of the Internet financial yield influence factors are divided into macroeconomic fundamentals, medium industry status and micro stock price fluctuations three levels, the analysis of the affecting factors are respectively.

Nixin Chen. The Influencing Factors of Real Estate Investment Trust Yield under the Background of Internet Finance. Academic Journal of Business & Management (2021) Vol. 3, Issue 8: 65-71. https://doi.org/10.25236/AJBM.2021.030812.

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