Academic Journal of Business & Management, 2021, 3(8); doi: 10.25236/AJBM.2021.030817.
Zhang Caifeng
School of Management, Guangzhou College of Commerce, Guangzhou, 510700, China
Based on the exploratory case of Sophia Home Furnishing, this paper analyzes the mechanism of digital strategy transformation of traditional manufacturing enterprises. The study found that the digitalization of enterprises needs to be based on the strategic consistency of key business and digital technology adoption, reconstruct digital capabilities with value creation as the ultimate goal, and build a digital business model , thus forming the core competitiveness necessary for survival in the digital age.This article provides theoretical thinking and enlightenment for traditional manufacturing companies to adapt to the changes in the digital age.
Digital Intelligence Empowerment; Strategic Transformation; Digital Capability; Digital Business Model
Zhang Caifeng. Digital Intelligence Empowerment: The Mechanism of Digital Strategic Transformation of Traditional Manufacturing Enterprises—Exploratory Case Study Based on Sophia Home Furnishing. Academic Journal of Business & Management (2021) Vol. 3, Issue 8: 104-110. https://doi.org/10.25236/AJBM.2021.030817.
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