This is an ear of rapid change, with the development of network technology, online shopping has become one of the main ways of shopping.  The popularization of the concept of national fitness has provided an opportunity to open the domestic sporting goods market.  While the traditional sporting goods marketing model does not keep up with the development of the existing economic market, therefore, improving the new sporting goods  marketing model has become the primary strategy to expand the market.  This paper will study consumers' purchasing decision-making behavior under the network marketing environment, conduct an in-depth study of the domestic sporting goods market, and give some appropriate strategies to solve the existing problems.

Shen Zhongping, Hu Qianshu. Analysis of Domestic Sporting goods Marketing Mode under the Background of Network Marketing Environment. Academic Journal of Business & Management (2021) Vol. 3, Issue 8: 121-129. https://doi.org/10.25236/AJBM.2021.030820.

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