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Academic Journal of Business & Management, 2021, 3(9); doi: 10.25236/AJBM.2021.030911.

Innovation strategy driven by enterprise digital transformation

Author(s)

Li Yiping

Corresponding Author:
Li Yiping
Affiliation(s)

Beijing Yike Culture Communication Co., Ltd., Beijing 102600, China

Abstract

Under the current situation, the digital market is driving different industrial chains to change and cooperate. The transformation and cooperation of the industrial chain lead to the fact that enterprises must rationally re-examine their business positioning, and actively operate innovative thinking to reconstruct a comprehensive sustainable development strategy.

Keywords

Digital transformation, Innovation strategy, Innovative design thinking, Business model

Cite This Paper

Li Yiping. Innovation strategy driven by enterprise digital transformation. Academic Journal of Business & Management (2021) Vol. 3, Issue 9: 50-52. https://doi.org/10.25236/AJBM.2021.030911.

References

[1] William Duggan(2021). Innovative thinking course of Columbia University. Renmin University of China Press, pp.8-10

[2] Tim Brown(2019). IDEO design changes everything. Zhejiang Education Press, pp.65-95

[3] Tetsuro Kondo(2020). Business model 2.0 Atlas: the way to success of 100 innovative enterprises in the world. China Youth Publishing House, pp.4-10