Since 1890, P & G has achieved great success in the global market through its multi-brand strategy. This article first analyzes the pros and cons of P&G’s multi-brand strategy, and then analyzes the external environment and product structure of P&G through the Porter's Five Forces Model and the Boston matrix, summarizes the external threats, clarifies the status quo of various products, and analyzes P & G's strengths and weaknesses in the competitive environment in recent years, and provides suggestions and countermeasures for further development.

Xiamin Shi. P & G Product Strategic Analysis. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 17: 81-84. https://doi.org/10.25236/IJFS.2021.031713.

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