School of Economics, Shanghai University, Shanghai, China
Boeing is the largest export manufacturer in the United States and has been the world's leading aerospace company since 2012, with overseas sales accounting for more than half of its revenues. Boeing's successful internationalization strategy, studying and learning its management strategy is of tremendous practical significance.
What kind of company is Boeing? What are the significant milestones in Boeing's international journey? What is Boeing's value-creating strategy? What are the positive and negative elements of these strategies, and what are their preconditions? What should Boeing do to strengthen its value creation over the next five years? This report will use theoretical models in International Business Management, such as Robinson's six-stage theory, SWOT analysis, Boston matrix, Michael Porter's value chain model, and RBV model, to answer these five questions.
Boeing, Value-creation Strategy, Internationalization
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