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International Journal of Frontiers in Sociology, 2021, 3(17); doi: 10.25236/IJFS.2021.031716.

An Analysis of Apple’s Internationalization Strategy


Li Zeng

Corresponding Author:
Li Zeng

School of Economics, Shanghai University, Shanghai, China


With the sustained and rapid growth of the world economy and the gradual increase in the number of consumers of electronic products, Apple Inc has successfully shaped its own brand by means of market positioning, characteristic marketing, etc., improve the recognition and brand recognition of Apple products. Therefore, from the perspective of Apple’s value creation strategy, this paper explores the reasons for Apple’s success, and further analyzes the positive and negative factors of its value creation strategy. Then it carries on the SWOT analysis to the Apple Inc, analyzes the apple company’s strengths and weaknesses as well as meets the opportunity and the challenge, thus further analyzes the apple company’s marketing strategy accuracy and the importance, finally proposes the corresponding improvement measure. 


SWOT analysis, internationalization strategy, Apple Inc

Cite This Paper

Li Zeng. An Analysis of Apple’s Internationalization Strategy. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 17: 105-111. https://doi.org/10.25236/IJFS.2021.031716.


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