Welcome to Francis Academic Press

International Journal of Frontiers in Sociology, 2021, 3(18); doi: 10.25236/IJFS.2021.031801.

IKEA's Development Path in China


Chaohong Chen

Corresponding Author:
Chaohong Chen

School of Economics, Shanghai University, Shanghai, China 


When entering a new country, multinational retail companies must consider the entry method, and it is also necessary to consider whether to follow the strategy in the country and other markets, or to achieve localized development. As an international furniture retail giant, IKEA's development path in China shows the direct investment of retail companies and the choice of localized operation. This article uses IKEA as an example, analyze the choice that IKEA made according to the theories of localization and standardization, and it was found that IKEA's operation in China has evolved from standardization to localization to re-standardization, which provides a reference for the operations of other multinational retail companies.


IKEA's development path, localization, standardization

Cite This Paper

Chaohong Chen. IKEA's Development Path in China. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 18: 1-6. https://doi.org/10.25236/IJFS.2021.031801.


[1] Anna Jonsson, Nicolai J Foss. International expansion through flexible replication: Learning from the internationalization experience of IKEA [J]. Journal of International Business Studies, 2011, 42(9):1079-1102.

[2] Burt Steve, Dawson John, Johansson Ulf, et al. The changing marketing orientation within the business model of an international retailer – IKEA in China over 10 years [J]. The International Review of Retail, Distribution and Consumer Research, 2021, 31(2):229-255.

[3] Esteban R. Brenes, Luciano Ciravegna, Daniel Montoya. Super Selectos: Winning the war against multinational retail chains [J]. Journal of Business Research, 2015, 68(2):216-224.

[4] Jan Johanson, Finn Wiedersheim‐Paul. THE INTERNATIONALIZATION OF THE FIRM — FOUR SWEDISH CASES 1[J]. Journal of Management Studies, 1975, 12(3):305-323.

[5] Rodrigues Clarinda, Brandão Amélia. Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand [J]. The International Review of Retail, Distribution and Consumer Research, 2021, 31(1):78-105.

[6] Septianto Felix. Every ending is a new beginning: Poignancy increases consumer preferences for self-made products [J]. International Journal of Research in Marketing, 2020.