Junbo Chen1,2,3, Wenxue Dong3, Qiuhong Chen3, Deyao Zheng3,4, Jianfeng Li3
1Nankai University, Tianjin, China
2Flinders University, Adelaide, Australia
3Cavite National University, Indang, Cavite, The Philippines
4Ningde Normal University, Ningde, China
This paper mainly study the trade status of a typical small and medium manufacturing enterprise in China--ABC Shoes Co. Ltd, and the benefits of doing international business, analyzes the advantages and disadvantages of the company in carrying out international trade business with SWOT analysis method, selects the target market for the company, lists the various risks that may occur in international trade, puts forward feasible countermeasures and suggestions on how to avoid export trade risks, in order to reduce the probability of risk occurrence and promote the healthy development of enterprises.
Small and medium-sized enterprises (SMES), International Trade, Countermeasure research
Junbo Chen, Wenxue Dong, Qiuhong Chen, Deyao Zheng, Jianfeng Li. Research on International Trade Countermeasures of Small and Medium-sized Enterprises -- Taking Export to Australia as an Example. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 18: 34-42. https://doi.org/10.25236/IJFS.2021.031805.
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