School of Economics, Shanghai University, Shanghai, China
Global economic integration has provided a favorable economic environment and development momentum for the international market. Major industries, including the retail industry, are aware of the limitations of the development space in their own countries and have been seeking international development to achieve competitiveness. In this context, Metro AG has also started to go global from its home country.
The main object of this report is Metro Mall, the purpose of this report is to understand Metro Mall and its globalization process, to analyze and evaluate Metro's value creation strategy, and finally to make its own recommendations for the future development of Metro Mall.
Metro AG, Globalization, Value-Creation strategy
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