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Academic Journal of Business & Management, 2021, 3(9); doi: 10.25236/AJBM.2021.030919.

Research on the Cross-cultural Marketing Planning of Kweichow Moutai


Yufei Huang, Peixuan Fang

Corresponding Author:
Yufei Huang

Guangdong University of Science & Technology, Dongguan, 523000, Guangdong, China


This article takes Kweichow Moutai as the research object and uses the copywriting research method to analyze the cross-cultural marketing environment of Kweichow Moutai. And based on the results of the analysis, a cross-cultural marketing plan was proposed in terms of market channels, products, price, branding etc.


Cross-culture marketing, Market planning, Kweichow moutai

Cite This Paper

Yufei Huang, Peixuan Fang. Research on the Cross-cultural Marketing Planning of Kweichow Moutai. Academic Journal of Business & Management (2021) Vol. 3, Issue 9: 99-103. https://doi.org/10.25236/AJBM.2021.030919.


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