Academic Journal of Business & Management, 2021, 3(9); doi: 10.25236/AJBM.2021.030919.
Yufei Huang, Peixuan Fang
Guangdong University of Science & Technology, Dongguan, 523000, Guangdong, China
This article takes Kweichow Moutai as the research object and uses the copywriting research method to analyze the cross-cultural marketing environment of Kweichow Moutai. And based on the results of the analysis, a cross-cultural marketing plan was proposed in terms of market channels, products, price, branding etc.
Cross-culture marketing, Market planning, Kweichow moutai
Yufei Huang, Peixuan Fang. Research on the Cross-cultural Marketing Planning of Kweichow Moutai. Academic Journal of Business & Management (2021) Vol. 3, Issue 9: 99-103. https://doi.org/10.25236/AJBM.2021.030919.
[1] Wei Wei. Research on the Cross-cultural Marketing Strategy of China’s Tourism Enterprises[A]. Proceedings of 2011 International Conference on Fuzzy Systems and Neural Computing(FSNC 2011 V2)[C]. 2011
[2] Yuanhui Huang. Research on Supply Chain in Marketing Performance Evaluation of Enterprise[A]. Proceedings of 2015 2nd International Conference on Education,Management and Computing Technology(ICEMCT 2015)[C]. 2015
[3] Zhe Luo,Youdi Su. Pattern and Strategy of Foreign Marketing under the Optimization of Economic Cost Based on Balance Function and Limit Function Assessment[A]. Proceedings of 2015 International Conference on Economics,Social Science,Arts, Education and Management Engineering (ESSAEME 2015)[C]. 2015
[4] Yi Zhang. Research on Problems and Countermeasures of City Marketing[A]. Proceedings of 2010 Second International Conference on E-Learning, E-Business, Enterprise Information Systems, and E-Government (EEEE 2010) Volume 1[C]. 2010
[5] Zhicheng Liu, Xin Yue. The function of Marketing Information Systems in Marketing Management[A]. Proceedings of 2010 International Conference on Future Information Technology and Computing (FITC 2010)[C]. 2010
[6] Liyuan Xiao. Social Media Marketing in a Cross-cultural context New Opportunities for Promoting "Made in Italy" in China[A]. 2015:27.
[7] Yue Yuan. Cross-cultural Marketing Research Based on Value Difference[A]. Information Engineering Research Institute, USA.Proceedings of 2014 4th International Conference on Education and Education Management(EEM 2014 V66)[C].Information Engineering Research Institute, USA 2014:5.