International Journal of Frontiers in Sociology, 2021, 3(19); doi: 10.25236/IJFS.2021.031909.
Yanhua Sun
Taishan University, College of Art, Tai’an, Shandong, China
New Era University College, Kuala Lumpur, Malaysia
As a sharp tool for modern clothing marketing and sales, the role of display in the transmission of commodity. In the display elements of children’s wear, the selection of lighting, the beautification of accessories, and the rendering of POP all play an important role in the reflection of the brand image of children’s wear. The more important one is the color selection and matching of children’s wear. Through the analysis of the color elements of children’s wear, this paper analyzes how the color display elements of children’s wear can attract the consumer group children, and convey the unique image and brand concept of children’s wear brand.
Children's wear; Display; Color; Elements
Yanhua Sun. Research on Application of Color in Children’s Wear Display. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 19: 45-48. https://doi.org/10.25236/IJFS.2021.031909.
[1] Liu Xiaogang, Cui Yumei. Children's wear design [M]. Donghua University Press, February 2010
[2] Li Yanyan, Feng Hui. Color design and store image of clothing product display [J]. China textile. 2007 (4): 175-176
[3] Ma Liqun, Han Xue. Fashion display design [M]. Liaoning science and Technology Press, July 2008