Since the beginning of the 21st century, international competition has become increasingly fierce: the standard for measuring a country’s national strength is not only reflected in the initial level of political, economic, and military development, but also in technological innovation. Countries around the world regard innovation and entrepreneurship as the main driving force of economic growth, and innovation and education policies have received more attention. Actively carry out innovation and entrepreneurship education, formulate scientific and sound personnel training methods, and cultivate more and more innovative and entrepreneurial talents, not only to improve the overall innovation and entrepreneurship potential of marketing majors students and the quality of higher education, but also learning entrepreneurship can promote employment and promote economic growth . Marketing major students have professional knowledge in finance and management, but due to the lack of entrepreneurial innovation and services, they have to learn innovative and entrepreneurial skills. The main purpose of this article is to analyze the influence of computer network mechanism on marketing major students in innovation and entrepreneurship. The research result is that the computer network has a great influence on the innovation and entrepreneurship ability of marketing major students, and can improve the entrepreneurial success rate of business administration college students. At the same time, the innovation and entrepreneurship research of marketing major students from the perspective of computer networks enhances their innovation and entrepreneurship capabilities, and allows the education system to present new research ideas.

Min Zhang, Xiaozhen Zhao, Xinyang Wu. The Effects of Computer Networks on the Innovation and Entrepreneurship Ability of Marketing Major. Academic Journal of Business & Management (2021) Vol. 3, Issue 11: 1-7. https://doi.org/10.25236/AJBM.2021.031101.

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