Min Zhang, Xiaozhen Zhao, Xinyang Wu
School of Marketing and Logistics Management, Nanjing University of Finance & Economics, Nanjing 210023, China
Since the beginning of the 21st century, international competition has become increasingly fierce: the standard for measuring a country’s national strength is not only reflected in the initial level of political, economic, and military development, but also in technological innovation. Countries around the world regard innovation and entrepreneurship as the main driving force of economic growth, and innovation and education policies have received more attention. Actively carry out innovation and entrepreneurship education, formulate scientific and sound personnel training methods, and cultivate more and more innovative and entrepreneurial talents, not only to improve the overall innovation and entrepreneurship potential of marketing majors students and the quality of higher education, but also learning entrepreneurship can promote employment and promote economic growth . Marketing major students have professional knowledge in finance and management, but due to the lack of entrepreneurial innovation and services, they have to learn innovative and entrepreneurial skills. The main purpose of this article is to analyze the influence of computer network mechanism on marketing major students in innovation and entrepreneurship. The research result is that the computer network has a great influence on the innovation and entrepreneurship ability of marketing major students, and can improve the entrepreneurial success rate of business administration college students. At the same time, the innovation and entrepreneurship research of marketing major students from the perspective of computer networks enhances their innovation and entrepreneurship capabilities, and allows the education system to present new research ideas.
computer network, marketing major, innovation and entrepreneurship
Min Zhang, Xiaozhen Zhao, Xinyang Wu. The Effects of Computer Networks on the Innovation and Entrepreneurship Ability of Marketing Major. Academic Journal of Business & Management (2021) Vol. 3, Issue 11: 1-7. https://doi.org/10.25236/AJBM.2021.031101.
 Barroso-Tanoira F G , Tanoira F . Motivation for increasing creativity, innovation and entrepreneurship. An experience from the classroom to business firms[J]. Journal of Innovation Management, 2017, 5(3):55-74.
 Bhagavatula S , Mudambi R , Murmann J P . Management and Organization Review Special Issue 'The Innovation and Entrepreneurship Ecosystem in India'[J]. Management & Organization Review, 2017, 13(01):209-212.
 Mcphee C , Saurabh P . Editorial: Innovation and Entrepreneurship in India (January 2018)[J]. Technology Innovation Management Review, 2018, 8(1):3-4.
 Oyelakin O , Kandi U M . The Moderating Role of Government Policies on the Relationship between Technology, Innovation and Entrepreneurship Development in Nigeria: A Partial Least Square Approach[J]. Universal Journal of Management, 2017, 5(10):477-484.
 Kim, Yong, Tae. The Effects of Entrepreneurship Education, Entrepreneurial Competence and Attitude on Undergraduate Entrepreneurial Intention[J]. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 2017, 12(2):13-20.
 ángel Rodríguez-López, Souto J E . Empowering entrepreneurial education using undergraduate dissertations in business management and entrepreneurship: A five-year study (2012–2016)[J]. Education and Training, 2019, 61(2):255-271.
 Zhao J , Zhao X . A Study on Guidance and Incentive Measures for Undergraduate Entrepreneurship[J]. Open Access Library Journal, 2021, 08(5):1-9.
 Muniri K , Hashim M W , Aliyani W . The Impact of Undergraduate Entrepreneurship Education on Entrepreneurial Intentions: An Oman Perspective[J]. International Journal of Organizational Diversity, 2019, 19(2):41-51.
 Chan C M , Shamsuddin A , Suratkon A . Cognitive Performance of Technical Students in anUndergraduate Entrepreneurship Course[J]. Journal of Engineering and Applied Sciences, 2018, 13(2):275-281.
 Peter O I , Janet O M , Ojo O A . Perception of Undergraduate Students of the Relevance of Entrepreneurship Study to Science and Technology Education in Southwest, Nigeria[J]. Journal of Educational and Social Research, 2020, 10(3):186-187.
 Yoganandan G M , Baskar. Perception of Undergraduate Final Year Students of Management towards Entrepreneurship in Tiruchengode City. Tamil Nadu. India[J]. International Journal of Scientific & Technology Research, 2020, 9(2):6024-6027.
 Kim Yong-tae. The Effects of Entrepreneurship Education, Entrepreneurial Competence and Attitude on Undergraduate Entrepreneurial Intention[J]. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 2017, 12(2):13-20.