Shanghai University, Shanghai, China
With the upgrading of global industrial structure, the service industry has become more and more important in China’s economic development, and China has entered the era of service economy. The development of the times can not be separated from the promotion of innovation. As one of the main sources of innovation and entrepreneurship, college students will contribute to the development and progress of social economy. This paper first explains the connotation of service economy and the identification of college students’ entrepreneurial opportunities, and then analyzes the new opportunities and challenges of the identification of college students’ entrepreneurial opportunities in the era of service economy, finally, this paper puts forward some countermeasures to improve the ability of identifying entrepreneurial opportunities of university students in the era of service economy, with a view to expanding the level of entrepreneurship of university students through the improvement of their ability of identifying entrepreneurial opportunities, creating a new pattern of starting an undertaking in the new economic era.
Identifying entrepreneurial opportunities, Serving the economy, College students
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