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Academic Journal of Business & Management, 2021, 3(11); doi: 10.25236/AJBM.2021.031102.

The Special Role of Public Relations in Modern Marketing Activities


Yasong Lin, Wei Liu

Corresponding Author:
Yasong Lin

1Guangdong Jinghao Information Technology Co., Ltd

2The GBA National Institute for Nanotechnology Innovation


In today's businesses are increasingly marketing, public relations plays more important roles in the marketing increasingly. Effective public relations activities can bring significant economic and social benefits. This article describes the public relations and marketing of mutual cooperation relations and public relations in marketing the role and problems in practice, and make China's enterprises in the marketing of some of the public relations strategy. In order to arouse the enterprises in the process of marketing the importance of public relations.


Public Relations, Marketing, Effect, Strategy

Cite This Paper

Yasong Lin, Wei Liu. The Special Role of Public Relations in Modern Marketing Activities. Academic Journal of Business & Management (2021) Vol. 3, Issue 11: 8-12. https://doi.org/10.25236/AJBM.2021.031102.


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