Academic Journal of Business & Management, 2021, 3(11); doi: 10.25236/AJBM.2021.031102.
Yasong Lin, Wei Liu
1Guangdong Jinghao Information Technology Co., Ltd
2The GBA National Institute for Nanotechnology Innovation
In today's businesses are increasingly marketing, public relations plays more important roles in the marketing increasingly. Effective public relations activities can bring significant economic and social benefits. This article describes the public relations and marketing of mutual cooperation relations and public relations in marketing the role and problems in practice, and make China's enterprises in the marketing of some of the public relations strategy. In order to arouse the enterprises in the process of marketing the importance of public relations.
Public Relations, Marketing, Effect, Strategy
Yasong Lin, Wei Liu. The Special Role of Public Relations in Modern Marketing Activities. Academic Journal of Business & Management (2021) Vol. 3, Issue 11: 8-12. https://doi.org/10.25236/AJBM.2021.031102.
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