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Academic Journal of Business & Management, 2021, 3(11); doi: 10.25236/AJBM.2021.031113.

Celebrity Effect and the Tourism Synergetic Development of Chengdu-Chongqing Twin Cities Economic Circle


Ziting Wu1, Man Zhong1, Haochen Wei2, Xiangzhou Hu1, Yuting Xie1, Chuanfang Zeng1, Qianyu Cao1

Corresponding Author:
Qianyu Cao

1School of Foreign Languages, Chengdu University of Information Technology, Chengdu 610225, China

2College of Optoelectronic Engineering, Chengdu University of Information Technology, Chengdu 610225, China


The positive relationship between culture and tourism has attracted significant attention from researchers as well as governments in the world. This paper first analyzes the significance of Du Fu to the tourism development in Chengdu as well as the current situation of Chongqing's tourism industry. Subsequently, it puts forward a series of improvement plans in response to the existing problems. Also, this paper highlights the potential role of technology as a key vehicle for promoting a strong tourism brand in Chongqing. Then it highlights the advantages of promoting the synergetic development of Chengdu-Chongqing Economic Circle and concludes with propositions of coordinated development.


Cultural tourism, Du Fu, Chengdu-Chongqing Twin Cities Economic Circle

Cite This Paper

Ziting Wu, Man Zhong, Haochen Wei, Xiangzhou Hu, Yuting Xie, Chuanfang Zeng, Qianyu Cao. Celebrity Effect and the Tourism Synergetic Development of Chengdu-Chongqing Twin Cities Economic Circle. Academic Journal of Business & Management (2021) Vol. 3, Issue 11: 59-67. https://doi.org/10.25236/AJBM.2021.031113.


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