Academic Journal of Computing & Information Science, 2019, 2(2); doi: 10.25236/AJCIS.010034.
Fangning Chen*, Yizeng Chen
School of Management, Shanghai University, Shanghai 200444, China
*Corresponding author e-mail: [email protected]
Under the background of the continuous development of global big data technology, Internet technology and cloud computing levels are constantly improving. The popularization and development of modern information technology has changed the people's traditional clothing, food, housing and transportation. In the era of big data, real-time data, diversification and diversity are its characteristics. E-commerce, as a network platform based on Internet technology, has developed rapidly in the era of big data, but combined with the development of China's e-commerce platform. In terms of the situation, there are many problems, and only the problem of cracking the current e-commerce platform can finally promote its effective development. The main content of this paper studies the development strategy of e-commerce platform under the background of big data, hoping to inspire the development of e-commerce platform in China.
Big data, E-commerce, Internet
Fangning Chen, Yizeng Chen. Research on the Development Strategy of E-commerce Platform under the Background of Big Data. Academic Journal of Computing & Information Science (2019), Vol. 2, Issue 2: 18-23. https://doi.org/10.25236/AJCIS.010034.
[1] Qiu Yuanyuan, Ma Ying. Research on the development strategy of agricultural products e-commerce marketing platform in the era of big data. Journal of Shandong Agricultural Engineering Institute, Vol. 09 (2018) No. 35, p.23-26.
[2] Han Fuli, Wang Hairong, Wang Dong. Construction of e-commerce platform for agricultural tourism products under the background of big data. Heilongjiang Animal Husbandry and Veterinary Medicine, Vol. 5 (2017) p.241-245.
[3] Wang Wei, Wang Hongyan. Discussion on the construction path of e-commerce platform in the era of big data--Taking Taobao Shopping Website as an example. Computer Knowledge and Technology, Vol. 3 (2019) No. 15, p.278-279+281.
[4] Dong Jianbo. Research on the development of e-commerce based on big data. Journal of Shandong Institute of Commerce and Technology, Vol. 1 (2018) No. 18, p.13-16.
[5] Zhang Caixia, Wu Shenghui. Research on Optimal Product Recommendation Strategy for E-commerce Platform Based on Big Data Analysis. Journal of Business EconomicsVol. 19 (2018) No. 758, p.78-81.
[6] Sheng Xiaofeng, Sheng Xiaotong. Research on the Precision Marketing Strategy of Enterprises in E-commerce Platform under Big Data Environment. Modern Business, Vol. 25 (2018) No. 506, p.24-26.