Guilin University of Aerospace Technology, Guilin 541004, China
In an increasingly competitive market, if companies can accumulate customer resources, they can make this part of their core competencies a key point. When making purchasing decisions, customers are not only concerned about product quality and price, but also about psychological satisfaction and service satisfaction during the purchase process. Analysing customer relationship management based on the consumer's perspective can help to meet the psychological needs of different customer groups according to their purchasing characteristics and strengthen customer loyalty to the brand to complete the long-term use of resources.
Customer Relationship Management, Marketing Systems, Building
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