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Academic Journal of Business & Management, 2021, 3(12); doi: 10.25236/AJBM.2021.031210.

Charitable Giving, Marketability, and R&D Investment


Rui Gong1, Zeyu Yan2

Corresponding Author:
Rui Gong

1School of Management, Nanjing University of Posts and Telecommunications, Nanjing, 210000, China

2School of Mechanical Engineering and Automation, Beijing University of Aeronautics and Astronautics, Beijing, 100191, China


Using the data of high-tech listed companies in China from 2010 to 2017 as a sample, this paper explores the strategic influence path between corporate charitable giving and R&D investment, and introduces the degree of regional marketization to verify the moderating effect on the relationship between charitable giving and R&D investment. The results found that: (i) There is significant positive effect of charitable giving on R&D investment. (ii) There is a difference in the impact of marketization degree on the relationship between charitable giving and R&D investment, and low marketization degree plays an enhanced moderating role on the positive impact between charitable giving and R&D investment.The paper supports the strategic philanthropy theory and helps to understand corporate charitable giving and innovation behavior from the perspective of endogenous and exogenous corporate support.


charitable giving, marketability, R&D investment, strategic philanthropy theory

Cite This Paper

Rui Gong, Zeyu Yan. Charitable Giving, Marketability, and R&D Investment. Academic Journal of Business & Management (2021) Vol. 3, Issue 12: 48-53. https://doi.org/10.25236/AJBM.2021.031210.


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