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The Frontiers of Society, Science and Technology, 2022, 4(1); doi: 10.25236/FSST.2022.040101.

Research on Brand Promotion Path of “Friendly Shandong” Based on Text Analysis


Yu Yongchang1, Ge Xinyu1, Wang Lili1, Yue Junsheng1, Liang Wei1

Corresponding Author:
Yu Yongchang

1College of Tourism, Taishan University, Taian, Shandong 271000, China


Taking the "Friendly Shandong" brand in Shandong Province as the research object, and the travel notes in Ctrip website as the analysis sample, information mining technology was used to collect travel notes texts in websites, and ROST CM6 software was used to analyze the collected texts, so as to summarize the perception of tourists for Shandong tourism destination image, sort out the problems existing in the process of "Friendly Shandong" brand promotion, put forward corresponding optimization paths, activates Shandong regional tourism brands and promotes the upgrading of tourism services.


Friendly Shandong, Text analysis, Promotion path

Cite This Paper

Yu Yongchang, Ge Xinyu, Wang Lili, Yue Junsheng, Liang Wei. Research on Brand Promotion Path of “Friendly Shandong” Based on Text Analysis. The Frontiers of Society, Science and Technology (2022) Vol. 4, Issue 1: 1-7. https://doi.org/10.25236/FSST.2022.040101.


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