RE development is a complex speculation. State owned development companies are common, and China is no exception. State owned enterprises have played an important role in China's transformation to a market-based RE industry, but compared with private enterprises, we know little about the housing they are building. This paper analyzes the concept of Internet finance, the characteristics of RE network marketing and the role of the Internet in RE, and discusses the connotation of asset light operation mode of RE enterprises, the motivation of asset light operation of RE enterprises and the realization path of asset light operation mode of RE enterprises. This paper analyzes the background of the transformation of RE business model. The results show that RE enterprises have few financing channels and single source. Debt financing can improve the asset liability ratio of enterprises. With the implementation of the bank's tightening monetary policy, the financing difficulty of RE enterprises will increase, and there may be a risk of breaking the enterprise capital chain.

Li Ma. System Optimization of Real Estate Enterprise Operation Mode Based on Internet Technology Analysis. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 1: 55-60. https://doi.org/10.25236/IJFS.2022.040111.

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