The arrival of the network economy era has promoted the rapid development of e-commerce. Online shopping has become a normal phenomenon in human life. Since then, online shopping software has emerged in endlessly, which has brought people difficulties in choosing. This paper establishes a hierarchical structure model and uses the analytic hierarchy process to analyze the factors affecting the choice of consumer online shopping software. It draws the conclusion that there are differences between the choice of consumer online shopping software in real life and the choice of software through comprehensive data analysis and makes a brief analysis of the differences.

Xiao Yuan, Huiqing Hu. Selection Based on Analytic Hierarchy Process------Take Tao Bao and Jing Dong as an example. Academic Journal of Business & Management (2019) Vol. 1: 54-62. https://doi.org/10.25236/AJBM.190109.

[1] Deng Xue .Analytical hierarchy process weight calculating method and its application [J].Practice and Understanding of Mathematics, 2012, 42(7):94-99.
[2] Liao Hongqiang. Discussion on the determination of weight coefficients by analytic hierarchy process [J]. Mechanical Engineer, 2012, 6:22-24.
[3] Ma Danting. Research on voluntary choice behavior in college entrance examination based on analytic hierarchy process [J]. Science and Technology Innovation Report, 2017, 13:221-223.
[4] Liang Lei. Evolution of analytic hierarchy process and its application in competitive intelligence system performance evaluation [J].Theory and Exploration, 2015, 38(12): 20-24.