Xiao Yuan, Huiqing Hu
Logistics University of PAP, Tianjin, China
The arrival of the network economy era has promoted the rapid development of e-commerce. Online shopping has become a normal phenomenon in human life. Since then, online shopping software has emerged in endlessly, which has brought people difficulties in choosing. This paper establishes a hierarchical structure model and uses the analytic hierarchy process to analyze the factors affecting the choice of consumer online shopping software. It draws the conclusion that there are differences between the choice of consumer online shopping software in real life and the choice of software through comprehensive data analysis and makes a brief analysis of the differences.
Online shopping software; Hierarchical model; Analytic hierarchy process
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