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International Journal of New Developments in Engineering and Society, 2022, 6(1); doi: 10.25236/IJNDES.2022.060102.

Mcdandlization of Rural Tourism: Analysis and Reflection


Xinfei Chen1, Xiao Chen2, Mengyun Huang3, Yuanxinyue Liu2, Junjie Zhao2, Xu Wang2, Qingqian Long1

Corresponding Author:
Xinfei Chen

1School of Marxism, Wuhan University of Technology,Wuhan, Hubei, China

2School of Management, Wuhan University of Technology, Wuhan, Hubei, China

3School of Law and Humanities and Society,Wuhan University of Technology, Wuhan, Hubei, China


McDonald's, as a pioneer of food restaurant chain, has now become a multinational enterprise with stores around the world. McDonald's to "efficiency", "computability", "predictability", "control of inhuman technology" four core elements successfully make McDonald’s a special corporate culture, and gradually penetrated other production links, even embedded in other culture affects the development of social mainstream culture. Rural carries the history of rural. Rural tourism homogenization is another problem in the development of rural tourism. Homogenization refers to the function of each countryside, the internal performance content and external landscape form has high similarity, resulting in difference between villages difficult to distinguish, which is another microcosm of McDandlization. The development of rural tourism is conducive to the optimization and upgrading of rural industrial structure, the improvement of rural living environment, the inheritance and development of local culture, the construction of a new system of rural governance, and the prosperity of farmers. It perfectly conforms to the general requirements of the rural revitalization strategy and is an important path to achieve rural revitalization. Therefore, how to develop rural tourism in the new era has increasingly become an important topic. This article discusses the advantages and disadvantages of the influence on the development of rural tourism development.


Media integration, McDandlization, Rural revitalization

Cite This Paper

Xinfei Chen, Xiao Chen, Mengyun Huang, Yuanxinyue Liu, Junjie Zhao, Xu Wang, Qingqian Long. Mcdandlization of Rural Tourism: Analysis and Reflection. International Journal of New Developments in Engineering and Society (2022) Vol.6, Issue 1: 6-10. https://doi.org/10.25236/IJNDES.2022.060102.


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