Academic Journal of Business & Management, 2022, 4(2); doi: 10.25236/AJBM.2022.040206.
Lichao Tian1, Yinong He2
1School of Economics and Business, Taishan University, Taian, China
2Taian Hi-tech Industrial Development Zone, Taian, China
As the country of origin of tea, China is also the major trader of tea. However, due to the lack of international marketing awareness and experience, Chinese tea enterprises have gradually been at a disadvantage in the international tea market and have been surpassed by enterprises from non-traditional tea-producing countries in market share and profits. How to reverse the international competitiveness of tea enterprises has become an important problem to be solved urgently. This paper analyses the differences between Chinese and foreign tea cultures, and finally puts forward relevant strategies for cross-cultural marketing of Chinese tea companies.
Tea, International Marketing, Cross-cultural Marketing, Cultural Differences
Lichao Tian, Yinong He. Study on the Cross-cultural Marketing Strategies of China’s Tea Enterprises. Academic Journal of Business & Management (2022) Vol. 4, Issue 2: 38-41. https://doi.org/10.25236/AJBM.2022.040206.
[1] Wang Xiaodong. (2015). International Marketing, Fourth Edition. Beijing: Renmin University of China Press. 29-34.
[2] Li Yiwei.(2003). An Analysis of Two Market Entry Modes of Cross-cultural Marketing. Journal of Sichuan University (Philosophy and Social Sciences Edition) (06), 40-46.
[3] Chen Yashi. (2021). Research on cross-cultural marketing strategies in international trade. Business Culture (36), 56-57.
[4] Chen Guang. (2005). Starbucks Strategy - Industry Innovation and Experience Marketing of the World's No. 1 Coffee Chain Store, Beijing: Enterprise Management Press, 45.
[5] He H I , Studies P D , Renmin University of China, et al. Socio-Demographic Analysis of Social Support of the New Generation Migrants[J]. Population Research, 2012.