International Journal of Frontiers in Sociology, 2022, 4(1); doi: 10.25236/IJFS.2022.040112.
Wenwen Zhang
North China Electric Power University (Baoding), Baoding, China
In view of the growing trend of online consumption, more and more online shopping festivals began to come out of time, more and more merchants are gradually opening up online discounting to stimulate consumption patterns. Facing the needs of consumers and psychology, how should merchants formulate corresponding countermeasures to meet the needs of network consumers, to achieve a win-win situation between merchants and consumers? This paper is aimed at the psychological and behaviour characteristics of online consumers for businesses to find more scientific and reasonable marketing strategies, while exploring the e-commerce market and online shopping model more perfect. Through the network questionnaire survey network shopping consumers in the large-scale online shopping festival a series of behaviour and psychological activities, in response to the results of the survey, we use cross-analysis method to analyse the consumer's desire to buy in different time periods is different, different ages of consumption amount is also different, consumers of various large-scale shopping festival consumption factors. In order to develop the appropriate marketing strategy for the business to provide advice.
Online Shopping Festival; Promotion Strategy; Personal Characteristic
Wenwen Zhang. Based on the Study of the Psychological Characteristics and Behavior Mechanism of Internet Users under the Internet E-Commerce Platform. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 1: 61-66. https://doi.org/10.25236/IJFS.2022.040112.
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