Economic development and technological upgrading have given birth to a revolution in the production industry and affected consumer behaviour and habits. This article focuses on how to find a new direction for the old brands that are fading in the competition. Interaction design technology is gradually prevailing in all walks of life along with changes in network methods and consumer needs. It has unique advantages in improving user experience and optimizing product display. Market survey data shows that 83% of consumers are willing to accept interactive product experiences and think that this form of experience is better; the intelligent electronic equipment industry has already implemented 100% of the industry's interactive experience, and the application rate of tourism industry intensive design Up to 70%. Therefore, this article takes the old brand as the main research object, uses SWOT analysis to analyse the situation of the old brand enterprises, explores the important role of interaction design in the road of the revival of the old brand, further puts forward application suggestions, and promotes the new vitality of the old brand.

Mingming Du, Xu Jing. Research on the Application of Interaction Design in the Revival of Old Brands. The Frontiers of Society, Science and Technology (2022) Vol. 4, Issue 2: 11-15. https://doi.org/10.25236/FSST.2022.040203.

[1] Niu, Dong Fang, Yang, Song, Deng, Ming. Principles of Interaction Design Research Based on Cognitive Characteristics [J]. Applied Mechanics & Materials, 2018, 347(350):3446-3449.

[2] Robin R. Penner, Erik S. Steinmetz. Implementation of automated interaction design with collaborative models [J]. Interacting with Computers, 2019, 15(3):367-385.

[3] YIN Cheng, ZENG Wen-jing, GUO Guan-qi. Predicting d-Pareto dominance in multi-objective optimization using nearest neighbor classification method [J]. Application Research of Computers, 2018, 30(12):3571-3575.

[4] I R Falloon, C W McGill, S M Matthews. Family treatment for schizophrenia- The design and research application of therapist training models [J]. Journal of Psychotherapy Practice & Research, 2019, 5(1):45-56.

[5] Yang, Lan Yu, Bao, Xiao Feng. Application and Research of Superfine Wood Powder Disintegrator with Multi- Granularity Based on AR Technology [J]. Advanced Materials Research, 2018, 295(157):1389-1392.

[6] Hans-Joachim Gabius. The How and Why of Protein-carbohydrate Interaction: A Primer to the Theoretical Concept and a Guide to Application in Drug Design [J]. Pharmaceutical Research, 2019, 15(1):23-30.

[7] Stephen Brown, Robert V. Kozinets and John F. Sherry Jr. Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning [J]. Journal of Marketing, 2019, 67(3):19-33.

[8] Francesco Schiavone, Dr Sylvaine Ca, Dr, Errajaa, Karim, Partouche, Judith. The co-creation process in the development of nostalgic new products [J]. European Journal of Innovation Management, 2019, 16(4):440-458.

[9] Peter van der Veer. State and Secularism: Perspectives from Asia ed. by Michael Heng Siam-Heng and Ten Chin Liew [J]. China Review International, 2018, 18(3):333-334.

[10] Rukosuyev, Maxym V, Barannyk, Oleksandr, Oshkai, Peter. Design and application of nanoparticle coating system with decoupled spray generation and deposition control [J]. Journal of Coatings Technology & Research, 2019, 13(5):769-779.

[11] Li, Jin, Sha, Qiang, Liu, Li,. Discussion on the Application of Emotional Interaction to Furniture Design [J]. Advanced Materials Research, 2018, 230(226):664-668.