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International Journal of Frontiers in Sociology, 2022, 4(3); doi: 10.25236/IJFS.2022.040304.

Research on the Interactive Model of Information Flow Advertising in WeChat Moments

Author(s)

Chen Linjing

Corresponding Author:
Chen Linjing
Affiliation(s)

Business School of Quanzhou Normal University, Quanzhou, Fujian, China

Abstract

This article uses a combination of qualitative and quantitative research methods to conduct an empirical analysis of the interactive effects of WeChat Moments information flow advertising, and explore the factors that affect the interactive effects of WeChat information flow advertising. Research on information flow advertising is conducive to advertisers to carry out accurate placement at a lower cost and improve advertising effects. Through interviews and questionnaire survey methods, the influencing factors of the interactive effect of the information flow advertising in Moments are analyzed. The main influencing factors of the interactive mode of Moments information flow advertising are advertising form, privacy protection, accuracy, and frequency of delivery. On this basis, the article puts forward strategic suggestions to enhance the interactive effect of WeChat Moments information flow advertising.

Keywords

WeChat, Circle of friends, Information Flow, Advertising

Cite This Paper

Chen Linjing. Research on the Interactive Model of Information Flow Advertising in WeChat Moments. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 3: 20-25. https://doi.org/10.25236/IJFS.2022.040304.

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