With the continuous development of social economy and the gradual improvement of science technology, people's level of material consumption has also been greatly improved. Consumer demand for commodity is also gradually diversifying. In terms of agricultural products, the relational transformation between output and demand is also more obvious, and market influence is more obvious. When the output of agricultural products is greater than the demand, the market is characterized by quality competition that is oversupply. When the output of agricultural products is less than the demand, that is in short supply, and the market is characterized by demand competition. Therefore, improving the market competitiveness of agricultural products is the lifeline in the agricultural product marketing. So, the purpose of this paper is to explore the development direction of Qingzhou persimmon based on brand marketing theory, and take the design of visual communication as a starting point, analyze how to build a branded marketing road for agricultural products in the process of agricultural industrialization. Which have a positive effect on improving the growth of agricultural products and promoting the increase of agricultural products. This paper will analyze the intrinsic characteristics and the external environment and development status of agricultural products based on the perspective of visual communication, focus on the specific situation and problems of current agricultural product marketing, and propose positive countermeasures and some practical solutions. Using the specific analysis method of the specific problem, comparing the data to draw conclusions. The results of the study show that the profit margin of companies which use visual communication have is 12% higher than the traditional companies, while the cost of expenditure is only 7% more. The brand marketing of agricultural products has certain regularity and particularity, and there is hysteresis and blindness. Therefore, township enterprises and farmers should understand the characteristics and difficulties of agricultural product marketing, and enhance product strength, continuously summarize experience, and actively improve and complete relevant methods to jointly build positive development of agricultural product brands.

Li Yan, Meng Na. Role of Visual Communication in the Brand Marketing of Agricultural Products Qingzhou Dried Persimmon. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 3: 26-35. https://doi.org/10.25236/IJFS.2022.040305.

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