International Journal of Frontiers in Sociology, 2022, 4(3); doi: 10.25236/IJFS.2022.040314.
Zhika Cheng, Shuang Guo, Wei Li
School of Dalian Jiaotong University, Dalian, China
Since the project establishment, combined with the project field surrounding milk market demand for schools, intensive research, with the help of the advantage, “Internet plus” in a university, for example, using way of online questionnaire survey, field interviews on the pasteurization milk production in demand situation surrounding the school and college students' nutrition situation, living habits and other aspects of research. Based on the research, the author made a detailed analysis of milk drinking habits, interests, consumption channels and cognition of fresh milk bar, laying a foundation for the promotion and implementation of the next entrepreneurial plan.
Internet Plus, Universities, Fresh Milk Market Demand
Zhika Cheng, Shuang Guo, Wei Li. Investigation and Analysis of Fresh Milk Market Demand around Universities under the Background of "Internet Plus". International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 3: 81-88. https://doi.org/10.25236/IJFS.2022.040314.
[1] Wu Yuwei, Dang Hao. Innovation of campus marketing mode under the “Internet plus” environment . The marketing world, 2020 (9) : 8-9.
[2] Xu Yanan. Study on influencing factors of purchasing intention of pasteurized fresh milk among urban residents in Heilongjiang Province [D]. The northeast agricultural university, 2020. DOI: 10.27010 /d. cnki. gdbnu. 2020.000242.
[3] Yue Dongwei, Wang Shiji, Zhao Xiaomin, Wu Yating, Ma Yuxin, Liang Bo. The new era of college students' network consumption and value guide research . Journal of the Chinese market, 2021 (5) : 133-134. The DOI: 10.13939 / j.cnki. zgsc. 2021.05.133.
[4] Lin Jinxuan, Fang Danzi, Chen Yixuan, Qiu Chenglan, Zhan Fuqin. Research on college students' consumption view and consumption behavior under the background of “Internet plus” -- A case study of Zhaoqing college students . Economic research guide,2021(32):88-90.
[5] Lu Yue. Research on college students' Takeout Consumption behavior under “Internet plus”-- Based on the research of Harbin university town surrounding market . Modernization, 2020 (6) : 14-15. DOI: 10.14013 / j. cnki scxdh. 2020.06.007.
[6] Yang Zhenni, Wang Jiaqi, Ma Guangxu, Cheng Guangyan. Outbreak of dairy products demand, low temperature milk market . Journal of China's dairy industry, 2021 (7) : 13 to 17. DOI: 10.16172 / j. cnki. 114768.2021.07.003.
[7] Zhu Shengnan, Bian Yicheng, Dai Furong. China New Communications, 2021,23(17):143-144.
[8] Zhang Yaofang. Analysis of brand promotion operation strategy under network marketing mode . China management informatization, 2021,24(20):73-74.
[9] Chen Zhi. Research on operation mode of Internet finance connecting agricultural supply chain . Commercial economics research,2022(02):158-161.
[10] Ge Honghao, Wu Xinyi, Li Feiqin. Research on brand upgrading path innovation of dairy enterprises -- based on case study of Yiming Real Fresh Milk Bar. Modern business, 2021 (20) : 9-11. DOI: 10.14097 / j. cnki. 5392/2021.20.003.