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International Journal of Frontiers in Sociology, 2022, 4(3); doi: 10.25236/IJFS.2022.040319.

The Process of Ritual Evolution for Drinking XIAO GUAN TEA

Author(s)

Wen Li

Corresponding Author:
Wen Li
Affiliation(s)

School of Economics and Management, Beijing Jiaotong University, Beijing, China

Abstract

China's tea culture has a long history of development, and it is also an important part of the beverage market for China's tea market. This paper describes the current development of small pot tea in combination with the basic situation of the market. Through the description of the whole process of small pot tea market development, this paper analyzes the marketing mode in the early stage of development, the operation status after expansion, and the problems existing in the market in the later stage of development. Summarize the sense of ceremony formed in the development of Xiao Guan Tea, and analyze in detail the evolution process of creating the sense of tea drinking ceremony.

Keywords

XIAO GUAN TEA, Ritual evolution, Marketing

Cite This Paper

Wen Li. The Process of Ritual Evolution for Drinking XIAO GUAN TEA. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 3: 121-125. https://doi.org/10.25236/IJFS.2022.040319.

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