In this paper, by analyzing the fierce competition challenges faced by traditional media companies in the era of integrated media, combined with the transformation and development direction of traditional media companies, the Local Service Solution based on geographic information coordinate system is designed creatively, which provides a feasible path for traditional media companies to effectively deal with the challenges of fierce competition and explore the benefits of diversification. The innovation of the Local Service Solution is that it is divided into two sub-parts: e-commerce and community service, while e-commerce is the core economic unit of the solution. In e-commerce applications, the existing media assets and new programs, short videos, live broadcasts and other forms will be combined to effectively realize the accurate development and commercial realization of digital assets. The community service section is the social value unit of the solution. Through geographical location tags and specific applications, it provides grid-based media news for the community, politics, consultation and other services for citizens, and becomes an important communication channel for citizens to exercise upward supervision power.

Zhexu Zhang, Yunjing Zhang. The Local Service Solution: A Business Transformation of Traditional Media Companies. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 4: 9-13. https://doi.org/10.25236/IJFS.2022.040402.

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