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Academic Journal of Business & Management, 2022, 4(4); doi: 10.25236/AJBM.2022.040411.

Analysis of Enterprise Management Strategy Based on Differentiation Strategy


Li Juan, Li Qin, Li Wenwu

Corresponding Author:
​Li Juan

Jose Rizal University, Metro Manila, Philippines


Driven by the wave of the new era, enterprises in various fields have been fully developed, but the effect of strategic management is not ideal, and the corresponding model needs to be innovated. Therefore, this paper analyzes the enterprise management strategy based on the differentiation strategy. Analyze the status quo of enterprise management strategies, and at the same time, explore the problems faced by development. Conduct strategic differentiation management positioning analysis, and locate the operational differences. On this basis, build a two-way differentiated strategic management framework and formulate a diversified strategic management mechanism to innovate corporate management strategies under differentiated strategies and create more a good strategic management environment drives the enterprise to a new level of development.


differentiation strategy; enterprise management; strategic analysis; enterprise structure; strategy setting; differentiation guidance

Cite This Paper

Li Juan, Li Qin, Li Wenwu. Analysis of Enterprise Management Strategy Based on Differentiation Strategy. Academic Journal of Business & Management (2022) Vol. 4, Issue 4: 55-58. https://doi.org/10.25236/AJBM.2022.040411.


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