Welcome to Francis Academic Press

International Journal of New Developments in Engineering and Society, 2018, 2(1); doi: 10.25236/IJNDES.18106.

Analysis on the Marketing and Promotion Strategies of Enterprise Agricultural Products Under the New Rural Construction Environment Based on the Internet

Author(s)

Xiaowei Ma

Corresponding Author:
Xiaowei Ma
Affiliation(s)

Jiangsu College of Finance & Accounting, Lianyungang, Jiangsu, 222061, China

Abstract

This paper mainly studies the current situation of e-commerce development in rural areas of our country, studies the development of the Internet in rural areas and puts forward a series of suggestions on how to carry out the marketing of network agricultural products by agricultural enterprises. We hope that the operators and management of agricultural enterprises We must attach importance to network marketing, using modern advanced network marketing to promote the rapid development of enterprises, accelerate the economic development in our rural areas and social progress.

Keywords

Internet; New rural construction; Enterprise agricultural products; Marketing and promotion; Strategy

Cite This Paper

Xiaowei Ma. Analysis on the Marketing and Promotion Strategies of Enterprise Agricultural Products Under the New Rural Construction Environment Based on the Internet.  International Journal of New Developments in Engineering and Society (2018) Vol.2, Num.1: 21-24.

References

[1] Dan Bin, Zheng Kaiwei, Liu Molin et al. Research on the C2B Business Model of Fresh Produce Supply Chain under the "Internet Plus" Background Based on Community Economy [J]. Business Economics and Management, 2016, (8): 16-23.

[2]Liu Zhongzhong, Gong Heying. The new trend of the era of agricultural product supply chain evolution under the “Internet+” background--A new mode of operation of agricultural product supply chain based on “cloud”[J]. Chinese Circulation Economy, 2015, (9): 91 -97.
[3]Dan Bin, Liu Molin, Shao Bingjia, etc. Product and Service Business Model of "Internet +" Fresh Agricultural Products Supply Chain [J]. Business Economics and Management, 2017, (9): 5-14.
[4]Shan Yuyuan, Li Hua, Liu Xiaohong et al. Research on Influencing Factors of “Internet + Agricultural Products” Crowdfunding Based on TPB Theory[J]. Science and Technology Management Research, 2017, 37(2): 235-240.

[5]Shen Qiang, Dong Lei, Pang Changwei et al. Quality Supervision System of Agricultural Products Supply Chain Based on "Internet Plus"[J].Research of Agricultural Modernization,2017,38(2):219-225.
[6] Ai Dandan. Analysis and selection of agricultural products business model based on internet platform[J]. Chinese Agricultural Resources and Regional Planning, 2016, 37(11):170-176.