Based on the different background of social role positioning, it has different influence on the shaping of city image. Virtual spokesperson is a powerful weapon for enterprises to enhance their product competitiveness. As far as city image is concerned, it plays an irreplaceable role in the construction and dissemination of city image. This paper studies how virtual spokesmen construct and spread the city image, and draws conclusions through model method and data. Virtual spokesperson is an invisible asset, and it is a costly measure to deeply explore its value. Therefore, in terms of methods, the following points should be done well. First, build a unique image based on the specific functions of virtual spokespersons; Second, improve existing functions and enhance the invisible value of virtual spokespersons; Thirdly, strengthen the image construction of virtual spokesmen to enhance their diversified effects. Based on the construction and dissemination of city image by virtual spokesmen, it is necessary to strengthen the building of virtual spokesmen, which is also an inevitable choice of city image construction.

Shitao Zhang. The Construction and Communication of City Image by Virtual Spokespersons. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 4: 20-25. https://doi.org/10.25236/IJFS.2022.040404.

[1] Some scholars. Research on the relationship between perceived authenticity of virtual spokesmen and consumer brand attachment [J]. Soft Science, 2018, 32(5):4-4.

[2] Gong J , Wang P . Deep embedding and Communication: the Development and Application of Urban Image Elements in Minority Areas[J]. International Journal of Social Science and Education Research, 2019, 2(9):109-113.

[3] Cowan G . Virtual Education: The Rise of Virtual Reality Training[J]. Naval Forces, 2019, 40(1):43-45.

[4] Manyiwa S ,  Priporas C V ,  Wang X L , et al. Influence of perceived city brand image on emotional attachment to the city[J]. Journal of place management and development, 2018, 11(1):60-77.

[5] Chan T Y , Narasimhan C , Yoon Y . Advertising and price competition in a manufacturer-retailer channel[J]. International Journal of Research in Marketing, 2017, 34(3):694-716.

[6] Blattberg R C , Jeuland A P . A Micromodeling Approach to Investigate the Advertising-Sales Relationship[J]. Management Science, 2017, 27(9):988-1005.

[7] Maples-Keller J L , Bunnell B E , Kim S J , et al. The Use of Virtual Reality Technology in the Treatment of Anxiety and Other Psychiatric Disorders[J]. Harvard Review of Psychiatry, 2017, 25(3):103-113.

[8] Z Lü, Sheng W , Liu H , et al. Application and Challenge of Virtual Synchronous Machine Technology in Power System[J]. Zhongguo Dianji Gongcheng Xuebao/Proceedings of the Chinese Society of Electrical Engineering, 2017, 37(2):349-359.

[9] Hallgren K A, Bauer A M, Atkins D C . Digital technology and clinical decision making in depression treatment: Current findings and future opportunities: HALLGREN et al[J]. Depression and Anxiety, 2017, 34(3):494-494.

[10] Kelly-Jackson, Marice. Digital Technology and Qualitative Research: A Book Review of Maggi Savin-Baden and Gemma Tombs' Research Methods for Education in the Digital Age[J]. The Qualitative Report, 2018, 23(8):8-8.

[11] Bauer P ,  Dueben P D ,  Hoefler T , et al. The digital revolution of Earth-system science[J]. Nature Computational Science, 2021, 1(2):104-113.

[12] Magnani M, Douglass M ,  Schroder W , et al. The Digital Revolution to Come: Photogrammetry in Archaeological Practice[J]. American Antiquity, 2020, 85(4):1-24.