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International Journal of Frontiers in Sociology, 2022, 4(4); doi: 10.25236/IJFS.2022.040407.

Consumer Online Shopping Satisfaction Evaluation Research

Author(s)

Hongshou Chen

Corresponding Author:
Hongshou Chen
Affiliation(s)

Business School, Graduate University of Mongolia, Ulaanbaatar, Mongolia

Abstract

The innovation of Internet technology and the popularity of mobile network make online shopping gradually develop into a new sales model. In the increasingly fierce market competition, in order to perceive the needs of consumers online shopping, timely analysis of the key factors affecting consumer online shopping satisfaction, and construct the evaluation model of consumer satisfaction index system (4 first-level indicators, 7 second-level indicators and 17 tertiary indicators) by using fuzzy comprehensive evaluation method. Through the model Through the model can see that all kinds of products and 24-hour shopping services are the most important factors for consumers, on this basis, put forward measures and suggestions to improve consumer satisfaction.

Keywords

Consumer, Online Shopping, Satisfaction Evaluation, Countermeasure Analysis

Cite This Paper

Hongshou Chen. Consumer Online Shopping Satisfaction Evaluation Research. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 4: 38-42. https://doi.org/10.25236/IJFS.2022.040407.

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