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International Journal of Frontiers in Sociology, 2022, 4(5); doi: 10.25236/IJFS.2022.040504.

The Promotion of the Influence of TV News Communication under the New Media Environment


Ruimin He

Corresponding Author:
Ruimin He

Universiti Sains Malaysia, Kelantan, 053400, Malaysia


With the rapid development of Internet technology and the rapid popularization of the Internet, many new media platforms have emerged, adding a broad audience to watch news channels. However, compared with new media, traditional TV news is faced with great challenges due to its single mode of communication and low efficiency. The urgent task of traditional TV news industry is to make use of modern information and network technology, combine traditional news with new media, break the shackles of traditional communication methods and create communication methods advancing with The Times. With the help of new media platforms, it has established its own public marketing account, Microblog account and short video account, opened bullet screen and comment area to increase communication with the audience, and established a sound complaint feedback mechanism to better accept public supervision. Only by advancing with The Times and innovating constantly can the influence of traditional TV news be improved and made to advance continuously under the background of The Times.


New Media Environment, Television News, Spread Influence

Cite This Paper

Ruimin He. The Promotion of the Influence of TV News Communication under the New Media Environment. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 5: 15-18. https://doi.org/10.25236/IJFS.2022.040504.


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