Ze Ling, ChangJiang Sun, Peng Ren
Beijing Institute of Technology, ZhuHai 518000, China
With the development of world economic integration, the competition in the aviation industry has become more and more fierce. The creation of an aviation service management brand can not only enhance the competitiveness of aviation companies, but also strengthen the service management model of aviation enterprises, thereby promoting the continuous development of aviation enterprises. To this end, this paper focuses on the analysis of aviation service management in branded construction, discusses the significance of branding construction on the development of aviation enterprises, and proposes the research on aviation service management strategy of branding construction.
construction; branding; aviation service management
Ze Ling, ChangJiang Sun, Peng Ren. An Analysis of Branding Construction of Aviation Service Management. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 3: 129-134. https://doi.org/10.25236/FSST.20190320.
Parasuraman A, Zeithaml V A, Berry L L(1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, vol.49, no.4, pp.41-50.
Wu Hui(2008). Evaluation of Civil Aviation Passenger Transport Service Products. Modern trade industry . no.04, pp.2-11
Feng Fenling, Chen Zhiya, et al(2007). Evaluation of Railway Freight Transport Service Quality Based on SERVQUAL. Journal of Inner Mongolia Agricultural University (Natural Science Edition). no.1, pp.30-35
Wu Hui(2007). Research on Passenger Satisfaction of Airline Service Quality . Modern Business.no.24, pp.43