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International Journal of Frontiers in Sociology, 2022, 4(5); doi: 10.25236/IJFS.2022.040514.

Regional Cultural Symbols in Visual Communication Design


Wenting Liu

Corresponding Author:
Wenting Liu

Furong College, Hunan University of Arts and Science, Changde, 415000, Hunan, China


In today's diversified and open art and culture, the active and reasonable application of regional cultural symbols in contemporary visual communication art design promotes the inheritance and development of regional cultural spirit, effectively conveys the new form of regional cultural connotation in the new era, and actively Create a regional cultural temperament in line with the sense of the times. The purpose of this paper is to study the application of regional cultural symbols in visual communication design. By expounding the philosophical thoughts presented by the regional cultural symbols in the visual communication design and the regional cultural information reflected in the regional cultural visual symbols, and then exploring the visual implication conveyed by the regional cultural symbols in the contemporary visual communication design. Through online and on-site research, it is found that there are many problems in the ground bus vision system in M City: lack of urban characteristics, convergence, irregular stop sign information, and so on. 67% of the passengers think that the overall color of the ground bus in M city is messy. Generally speaking, the ground bus visual system in M city is relatively backward compared to other cities. Starting from the cultural elements of M city, the overall design of the ground bus vision is carried out to provide a certain theoretical and practical basis for subsequent research.


Regional Culture, Cultural Symbols, Visual Communication, Sign Design

Cite This Paper

Wenting Liu. Regional Cultural Symbols in Visual Communication Design. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 5: 75-80. https://doi.org/10.25236/IJFS.2022.040514.


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